Sara Mahmood is a marketing professional with expertise in social media strategy, digital content creation, and campaign management. For four years, she served as Marketing and Social Media Coordinator at Ferraro Foods. Prior to this, she gained experience as an intern at public health non-profit organizations. She holds a Bachelor’s degree in Business Administration with a concentration in Marketing from Saint Joseph’s University and is a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute. She is eager to combine her passion for creating meaningful campaigns with a mission-driven approach at SIMA.

Annabelle Kintu is a Graduate Trainee at SIMA Funds, holding a Bachelor of Business Science in Financial Economics from Strathmore University, Nairobi. As a passionate advocate for social change, Annabelle is dedicated to making a positive impact in the lives of low-income communities, particularly in African countries.

Hilda holds a Bachelor of Commerce Degree Finance Major from Strathmore University. She is passionate about using her skills to help create impact in people’s lives. Prior to joining SIMA, she worked as a research assistant for Utawala Applied Research Institute where she had first-hand experience to work with most vulnerable members of society.

Syed Sabahat Ali is a Data-Driven Performance Marketer with over 15 years of experience across insurance, NGOs and corporate sectors . He specializes in digital marketing, influencer marketing, brand building and growth strategies.

Sabahat completed his Master’s from Iqra University and has continuously pursued professional learning, earning certifications from Google, HubSpot, SEMrush, and the University of Michigan (online). After matriculation, he has continuously worked in the education sector and remains a lifelong learner.

He previously served as Global Digital Marketing Manager at The Citizens Foundation (TCF), running large-scale donation campaigns across the USA, Europe, UAE, and GCC , combining data-driven strategies with creative storytelling to maximize impact.

Currently, Sabahat has joined Sima Funds as Head of Digital Marketing , leading all group-level digital strategies, driving brand awareness, lead generation, raise funds and innovative marketing solutions.
He specializes in social media marketing, performance marketing, content strategy, campaign analytics, and optimizing the customer journey, making him a strategic leader for organizations aiming to scale digitally.